Why Physicians Should Be Active On Social Media

Social media is a fantastic way to grow your practice and connect with customers. However, while it is easy to access social media, finding success in social platforms takes time, effort, and practice.

In an article from Medical Economics, Nima Mehran writes, “Understandably, some physicians are resistant to the idea of professionally embracing social media. However, I truly believe that everyone, both the novice and the social media savvy, can find a way to make these digital platforms work for them”.

In this article, Mehran discusses a few reasons why getting your practice on social media can pay off:

  • Building a sense of community
  • Sharing helpful information
  • Understanding your patients better

According to Mehran, “In contemporary Health Care, your practice’s success is dependent on both your skills as a physician and the patient’s perception of your skills. Social media is a tool that can help bridge the  gap”. How can you use social media to improve your practice?

To read more, see the full article from Nima Mehran in Medical Economics.

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